Sbooch
We worked with Sbooch, a home-grown 'new-generation' kombucha brand. Sbooch's positioning centres on gut-health, minimal sugar, no preservatives, and flavours inspired by India's regional culinary traditions. Our collaboration focused on building their digital identity, crafting engaging content and translating their unique flavour and wellness story into a tone that feels modern, bold, but still rooted in heritage.
Turning Sbooch from 'just another functional drink' into a lifestyle brand in a crowded beverage space.
Balancing health-credibility with taste, flavour, and regional flavour storytelling.
Maintaining a consistent visual and tonal brand identity across formats while educating audiences on kombucha.
Build a distinctive brand identity for Sbooch on Instagram — clean, modern, with a touch of Indian culinary heritage.
Produce high-quality, story-driven content positioning Sbooch as a credible, premium yet approachable gut-health beverage.
Drive engagement through content that resonates — telling the flavour-stories and the minimal-sugar proposition.
Establish Sbooch as the go-to kombucha alternative for urban Millennials/Gen Z who care about wellness and taste.
