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Beverages | Health & Wellness | KombuchaIndia

Sbooch

Sbooch Editorial
// THE OVERVIEW

We partnered with Sbooch, a premium kombucha brand, to build a vibrant digital presence that connects with health-conscious, young urban audiences. Sbooch stands for flavor, wellness, and the new culture of mindful drinking. Our strategy highlights the benefits of kombucha, the brand’s playful and premium personality, and everyday lifestyle moments.

// KEY CHALLENGES
01

Creating a unique and recognizable brand voice in a crowded beverage market.

02

Educating audiences about kombucha and its health benefits without sounding preachy.

03

Engaging Gen Z and millennial audiences with content that’s both visually appealing and authentic.

Sbooch Editorial Detail 1
Sbooch Editorial Detail 2
Sbooch Editorial Detail 3
// OBJECTIVES & OUTCOMES
[OBJ-01]

Build a consistent, playful, and premium brand identity on Instagram.

[OBJ-02]

Develop content formats (static, reels, carousel, stories) that drive engagement and shareability.

[OBJ-03]

Showcase Sbooch as part of a lifestyle, not just a product.

[OBJ-04]

Grow community, spark conversations, and increase brand loyalty among health-conscious consumers.

// NEXT PROJECT

Spolto

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